When the Keter Group first opened its doors as a sustainable manufacturing company out of Israel, few outcomes could have been predicted, which would lead to such incredible results. Under the guidance of CEO Alejandro Pena, Keter Group has grown dramatically over the past several decades as it has reached into new communities, carving into global markets and settling into the United States, the United Kingdom, and Israel.
Now a name synonymous with sustainable resin-based products that look better than their price tag would indicate, Keter is leaning on the expertise of Alejandro Pena to continue thrusting the company forward and into the future.
Let’s outline some of the ways that Pena is leading global efforts to raise awareness while prioritizing customer stewardship at Keter Group.
Defining an Experience
When you first step through the doors of a Walmart or a Starbucks, you know almost immediately where you are and why you are there. Walmart’s tall ceilings and florescent lighting give way to endless aisles that are easy to navigate and easier to shop from. At Starbucks, music fills the air as it is joined with the scented notes of coffee and baked goods. A barista adds your name to your cup, personalizing the experience.
In the same way that corporate entities like Starbucks and Walmart have defined their user experience, Alejandro Pena and Keter Group are looking to do the same. Keter prides itself on being a durable and sustainable consumer lifestyle choice for individuals and communities that want to embrace greener living. Customers at Keter find that these sustainable products add value and beauty to their lives without disrupting their greener desires.
Keter is a story that started more than 75 years ago in a small town in Israel. After growing by leaps and bounds, Pena would be brought on in 2018 to help further the growth of the company. Now with five production facilities across North America and more than 5,000 global employees, Keter is proud to set itself up to define outdoor living solutions for decades to come.
Pena says of his team, “We are innovators; we invent what’s new and what’s next, and we do it with a sustainable mindset and consciousness.”
The Role of Alejandro Pena
Alejandro Pena was brought on board in 2018 to operate as the CEO of Keter Group. As the leader of the company, Pena has been charged with overseeing thousands of employees while continuing to carve inroads into the sustainability niche that the company prides itself on embracing. Pena says of these efforts, “We’re a leading player in our industry and a responsible community member.”
To further their efforts in sustainability, Pena has overseen the development of Keter Green Spaces as a sustainability initiative to raise awareness and education.
